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030 Where Do I Hang Out?

23/9/2019

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Where do I hang out is a question posed and contemplated by many a small to medium business owner.  How much time do I spend on social media and where should I be?  The question is tricky an the answer is even trickier. 
In this episode  we discuss 
  • Creating an Avatar
  1. Brain dump as much information you have about your existing clients & customers
  2. Create a summary or dossier of your avatar
  3. Create a detailed  story around your avatar
  4. Create an analysis of where you are focusing your marketing currently
Once you have gathered and created your Avatar it's time to do some analysing.
  • On-line social networking platform users by age source: creating results 
  • How often small, medium and large businesses are updating their social media
  • Where small, medium and large businesses are focusing their presence on social media
  • Did you know in 2017 the average Facebook user has 234 Facebook friends, which begs the question how many followers, friends and contacts do each age group have? source: Sensis
We now have some useful and important information at hand so we can then make a valued and informed decision on..... "Where do I hang out?"

 Lee Cummins is the founder of Connect Her.  Connect Her Connectors offer a fabulous place to connect,  the ability to grow, expand your knowledge, increase your social capital and develop your circle of influence.  Enjoy all of this at our events, build community, alliances, friendships, gain support from others and be inspired.  There is true magic when women come together to support each other.
Connect at www.connecther.com.au
​
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029 REALISTIC EXPECTATIONS

18/9/2019

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I put my hand up, yes I did not set up a realistic expectation when I started Connect Her.  I was caught up in the moment, the excitement and blazoned on through with my
un-realistic expectations.  It wasn't until the dust had settled, I calmed down.
I realised I hadn't really thought things  through. I had set myself up to fail.  Be sure to set yourself up for triumph instead of tears by setting realistic expectations. 

I certainly wasn't being realistic in my expectations, I took a moment and then went through my S.M.A.R.T goal setting process and some reverse planning (see episode 017 Reverse Planning) to start setting realist expectations.  The vision of #1000connections there are realistic expectations and timelines to work towards triumph.
  • S = Specific
  • M = Measurable
  • A = Attainable
  • R = Realistic
  • T = Timely or time lined​
Lee Cummins is the founder of Connect Her.  Connect Her Connectors offer a fabulous place to connect,  the ability to grow, expand your knowledge, increase your social capital and develop your circle of influence.  Enjoy all of this at our events, build community, alliances, friendships, gain support from others and be inspired.  There is true magic when women come together to support each other.
Connect at www.connecther.com.au
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028 Multiple Streams Of Income

12/9/2019

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​Multiple streams of income, side gig, side hustle, I am sure you have heard the terms.  I share on this episode what I learnt from my now husband, he was years a head of the game.
Have you thought about superannuation, holiday pay, sick leave and the future?  After listening to Katana Abbot of Smart Women Talk Radio www.smartwomensempowerment.org podcast, this opened up some thoughts, ideas and practical ideas for thinking ahead for your financial future and the here and now. Why should women be embarrassed or feel like they are failing because they are picking up some extra employed hours along side their business?  It's just how you look at the situation and which one is your side hustle or side gig?  Turn those tables!

www.connecther.com.au
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027 Vox Pop & Hacks

6/9/2019

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How can something that was popular in the 1930's and 40's be relevant today?  What is old is new again as the saying goes.  Today's episode we explore what Vox Pop is and how to use it in your business to create a very low cost marketing tool.  Using simple tools you already have on your phone or your computer you can market like the big boys.
Part two of this episode is looking at our most valuable asset - time - and how a zip  lock bag can save you time and help you in your follow up efforts.  This is a little hack I have been using for years.  I have many people call me asking me for a contact or connection because most times I can put my hands on he details of the person they want to connect with.  Today I share my inexpensive, simple hack to save time on your follow and keep your office in order. 

Resources:
www.audacity.com
Zoom
Iphone Apps:
Voice Memo
Phone camera
Clipp
Powerpoint
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026 BUsiness Tools & Apps For Your Business

3/9/2019

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Today's episode we share some of the business tools and apps that are low to no cost.  
Here are the links for each of the tools.
Be sure to stay to the end for a bonus Consultative Sales.
SMS Broadcast 
Square Payment Processing
SpeakPipe
SendOutCards
WordSwag
ABC APP
FormMaker App
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